Campaign management focused on profit per euro spent, not clicks and impressions. We manage €150K+ in monthly ad spend across e-commerce and B2B, optimizing for your unit economics—not Google's revenue.
"Stop wasting money on clicks that don't convert. Start investing in ads that bring actual customers."
Google Search Ads
Search campaigns with aggressive negative keyword sculpting, bid adjustments based on actual conversion data (not Google's "recommended budget"), and ad copy focused on your profit margins. Average client ROAS: 4.2x after 90 days.
Google Shopping Ads
Product feed optimization that fixes the title/description issues killing your visibility, profit-based bid strategies that prioritize your high-margin products, and campaign structures that prevent budget waste on low-converters.
Display & Remarketing
Remarketing sequences that target cart abandoners and product viewers with specific messaging (not generic "come back" ads). Frequency capping to avoid annoying your audience. Placement exclusions to stop showing on junk sites.
YouTube Ads
Video campaigns optimized for conversion actions, not just views. Audience targeting based on search behavior and purchase intent—we skip the "awareness theater" unless it actually drives revenue for your business model.
Performance Max Campaigns
PMax campaigns with proper asset group structure, manual audience signals, and aggressive URL exclusions. We use Google's automation where it works and override it where it wastes money—because Google doesn't care about your profit margins.
Landing Page Optimization
Campaign-specific landing pages with clear CTAs, benefit-focused copy, and conversion elements that match your ad messaging. Your ads are only as profitable as the pages they lead to.
We manage Google Ads with one goal: maximize your profit per euro spent. While most agencies optimize for clicks and impressions (because that's how they justify their fees), we structure campaigns around your actual unit economics and customer lifetime value.
We don't take a percentage of ad spend (so we're not incentivized to increase your budget). We audit your account for profit leaks—wasted spend on wrong keywords, poor audience targeting, campaigns structured for Google's benefit instead of yours. Then we rebuild based on what actually drives revenue for your specific business model.
Month 1:
Complete account audit and profit analysis. We identify budget waste, restructure campaigns around your margins, and set up proper conversion tracking (most accounts track the wrong metrics).
Month 2-3:
Controlled testing phase. We don't "scale fast" - we test ad copy, audiences, and bid strategies with discipline while finding what actually converts profitably for your business.
Month 3+:
Continuous optimization based on real conversion data and your unit economics. We talk strategy in weekly calls, not just "here's your dashboard." You'll understand exactly what's working and why.
What you won't get:
Cookie-cutter campaign templates. Recommendations to "increase budget" without profit justification. Reporting calls that just read numbers you can see yourself.
Google Ads works when managed for profit. We specialize in three areas where we have proven systems:
Product catalog optimization, shopping campaigns structured for margins, remarketing that recovers abandoned carts without annoying customers.
Lead generation campaigns focused on qualified prospects, not junk form fills. Landing pages that speak to decision-makers, not everyone.
Dominating local search results, conversion tracking that proves ROI, and ad copy that differentiates you from "we're the best" competitors.
We don’t work with everyone. If you need “brand awareness” campaigns without caring about ROI, or if €500/month is your total budget, we’re not the right fit.
€60K-80K salary + benefits + training time + cost of their mistakes while learning your business = expensive gamble
Hours per week you could spend on your actual business + inevitable mistakes from lack of experience = hidden costs everywhere
Flat monthly fee + immediate access to 4+ years of campaign management experience + no long-term commitment = you get results without the overhead
Plus: We’ve already made the expensive mistakes on other accounts. You get the benefit of that experience without paying for the learning curve.
Dima Sol
CEO Fasol Events
We'll show you exactly how to structure Google Ads campaigns that generate profit, not just impressions and clicks that go nowhere.